SCAL Formula

The SCAL Formula

Deals Closed = (Leads x Conversations) x Close Rate


  • Conversation Rate = 30%
  • Close Rate = 20%

Keep in mind, these are averages. Some of you will do better/worse. The key is to look at your results over time.

The average time window for conversion from "lead to sale" is 45 days with FB leads.

The biggest factor in having a higher close rate is your ability to follow up with your leads consistently long term.

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